So do you want to be a mind-blowing Inbound Marketer?
A) You should have an “Awesome Content”. (Pretty basic right?)
B) And to develop that content, all you’ll need some inbound marketing tools (and a few thousand more).
So many choices and that’s where many companies face an issue when selecting a specific tool for a specific category. The struggle is real. Trust me, we know because even we’ve been there.
You should expect the results of your work according to how much effort you have put in. This is why the precise implementation of inbound marketing is very necessary to shine. In this new technology era, your inbound marketing strategy has to be as good as the tools you use to execute it. Seek more as we have an in-depth list of all the tools you’ll need.
This post is divided into various categories to help you find exactly what you are looking for.
Let’s first check out the essential tools for inbound marketers which are in high demand.
Super Necessary Tools For Inbound Marketers in 2019
# Google Analytics
This tool is one destination for everything related to website analytics that allows you to analyze the details of your website visitors thoroughly. It gives you valuable details that help you to shape and improve your strategy to achieve the success you are aiming for.
#1. Marketing Automation Tools
There has been a buzz lately around Marketing automation and it’s an important facet in inbound marketing. You can easily automate your daily repetitive task or tasks. It helps you save time and energy throughout the day so that you can focus on part of your business.
It gives you the ability to plan ahead and that not only allows you to have more control over your campaigns, but you can also reach for more and more end consumers.
Now, this is one tool that rules them all. It provides the ability to design, build, host, and modify without the help of a designer or IT support. If you know how to drag and drop with a mouse then,
Bravo!!!! Your website is ready.
This king-size software was made by godfathers of inbound marketing, Dharmesh Shah and Brian Halligan. This software alone delivers all the services provided by all the software combined, which are mentioned in this blog post. It also has its own advantages and disadvantages: the software does everything but not at a deep level. If you are looking for an “all in one” tool that fulfills all your needs but at a basic level, HubSpot is a good option for you.
You can say that Eloqua is the Ferrari of marketing automation. It’s fully loaded that gives an outstanding level of service and comes with a suitable price tag. It helps you plan a marketing campaign and email automation to target customers and prospective clients. It tracks opened emails, customers activity, visitors behavior. Eloqua stores the information of tracked customers and prospective clients in its database for analysis.
Eloqua is a great option, especially if you looking for a lot of guidance from your technology vendors. If you have a budget, then go for it.
#2. SEO Tools
The role of SEO in inbound marketing is really very huge. If you are not attracting quality visitors, your site isn’t going to do much for you. SEO will never die. With relevant and quality content Organic SEO will generate more clicks. Hence investing in search-related Softwares will take help you reach your goal.
Ahrefs is one of the most powerful tools of SEO in the market. It is a well-known toolset for backlinks, it has the largest base of Live links, huge Index and powerful content discovery system. It gives a new idea for link building and content analysis, export of any data for further analysis, various charts and graphs for visual representation and much more.
It is the most popular analysis tool used for preparing an audit report, backlink analysis, URL rankings, competitive analysis, etc.
SEMRush is for the SEO Industries and Individual who wants to be ahead of competitions. In simple words, SEMRush is to SEO what HubSpot is to inbound marketing. It takes care of all the factors of SEO from organic search to paid. SEMrush site auditing tool can help you resolve your website On-Page SEO errors and thus this would subsequently improve your rankings as well.
If the content is king, the keyword is queen. Reaching targeted audience through organic search is only possible when you find the right keywords.
#3. Email Related Tools
Email is the best option for personal communication. And it’s still as effective as ever. Email provides a chance of interaction with your customers real-time. This is the fact that email has great importance in modern business communication.
Every day millions of emails are sent from companies to customers and suppliers, from employers to their managers, from one coworker to another.
MailChimp is an email marketing service which allows you to start your journey on the email marketing path. You can send email newsletters and its really amazing for businesses and bloggers worldwide. It lets you design, send and track email campaigns.
The thing that differentiates MailChimp from others is the fact that it is extremely user-friendly. So it makes it very easy to adapt all the features of it.
If still not convinced then why not try MailChimp by yourself? Their free plan permits you to send 12,000/month forever.
Active campaign is one more interesting tool that you can use for email marketing. You can create a follow-up that changes based on the customer’s behavior, so you can automatically send messages to the right people at the right time.
The automation feature makes it worth a try. You can connect your email account so that emails from your contacts are automatically associated with the deal record.
#4. Content Management
Content is the heart that keeps you alive in inbound marketing be it from blogs to e-books, from videos to podcasts. Any company stores its information, keeps a track of it and updates it.
The change is essential to keep the document or any information revised and fresh. Its always better to keep a track of your content at the initial phase.
GatherContent is a tool that gives you the way to organize all the havoc of content creation. If you have many pages with repetitive content, but there is no specific structure to it then GatherContent will help you organize your data.
Trello helps you to organize the tasks. The best part is, its very user-friendly and it worked great for me and my team. We have been using it for a long time now and the results and it shows the best results possible. It enables our team’s performance with better and faster communication. With Trello you can manage your time as well as tasks. You should try it too.
#5. Content Related Tools
In the last point, we have seen the tools to organize your content but it is also important that the content you create should perform well for your audience. Content is the only thing that attracts, converts and closes your audience.
Google Trends is the tool that helps you analyze the trending topics on the basis of the data that has been gathered together by the search engine. It provides you the trending stories that people are currently searching for and also provides you the trending topics that might help you reach a large number of audience.
BuzzSumo is a search engine, that shows you how many shares your content has received in places like Facebook, Twitter, and LinkedIn. It also shows you that who has shared the content, so its a great research tool for all things related to your content.
#6. Landing Page
Landing pages are where all the fascinating things in inbound marketing happens. The landing page is also called as a destination page i.e any page where visitors land when they first reach to your site.
You have to deliberately create this page so that you can turn your visitors into leads because this page gives you many reasons or ways for capturing email addresses.
Running paid ads on your landing page without optimizing it is like throwing money into a fire. Unbounce helps you build your landing page and optimize it.
The cherry on the cake is,
No coding knowledge is required to set up and run tests. It provides you build in a set of templates that turns your landing page better than before.
Instapage is one more landing page creation tool with a collection of templates and optimization feature. It gives you many options to design your page the way you like them. And the process is extremely simple and you will be still comfortable even if you don’t have knowledge about designing.
#7. Form Builder
Forms are the gateway between you and your quality leads. Placed strategically on the landing page, forms can help you producing leads after leads and, ultimately the seeds to grow your business.
1. Zoho Forms
Zoho Forms is an online form builder tool that allows to create forms using drag and drop functionality. At the same time, it is mobile- friendly that means you will be able to create, share and access content wherever you are.
2. Google Forms
Google forms allow you to create surveys, questionnaires and analyze the result. You have many templates to choose from or you can create your own. They are more interactive than your any other traditional online forms. You can even customize it by selecting various themes.
#8. EGUIDE Design
Who doesn’t want a free ebook or eGuide? But it’s so obvious that we don’t have that much time and patience to produce professionally designed, customized eGuide.
That’s where some tools will come to your rescue.
Canva is a wonderful platform to convert your ideas into visual. It’s quite simple, easy and free. Another use of Canva is you can customize all templates as per your requirements. You can create posters, banners, eGuide designs, social media posts, cards and many more.
Beacon is an eGuide design tool with build-in layouts, imagery, typography. With just one click you can import your content, wok on it and transform it into a finished product.
Tools are essential to transform your plain, simple inbound marketing programs into effective. These tools can really boost your marketing campaigns.
And if you are already using any other tools other than the above list feel free to let us know in the comment section down below.